Search Meter: A WordPress plugin
While listening to the Boagworld podcast a couple weeks back, Paul Boag had a recommendation that he took out of his new book. It was about using metrics for identifying holes in your content. He recommended looking at the searches that are done on your site. Those searches that yield zero search results are lost readers/viewers/listeners. What at great idea! Wordpress has built-in search ability, but it doesn’t give you statistics. I have Google Analytics on the site as well, but that doesn’t help with the internal search on the site.
Enter Search Meter.
Search Meter is a Wordpress plugin that does keeps record of searches and how many results are returned. It does exactly what Paul advocated. For example, on my podcast, Fat 2 Fit Radio, there were 15 plus searches for “zero calorie food” or some derivative thereof. Searches returned for that string on my site, ZERO! Time to put together an article or episode of the podcast on zero calorie food.
Give Search Meter a try and plug the holes in your content.
Search Meter: a WordPress plugin » Semicolon
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